Table 9 Overview of on-pack marketing found across supermarkets in Flanders, 2022
Food category | Total ads | Average number of ads (SD) | Average ads/10m shelf length (SD) | Top 3 brands | % promotional characters | % premium offers |
|---|---|---|---|---|---|---|
Sugar-sweetened beverages | 395 | 7.2 ± 6.5 | 0.72 ± 0.57 | Twist and drink (25.3%) Oasis (22.0%) Capri-sun (13.9%) | 95.4% | 25.3% |
Confectionery | 3190 | 58.0 ± 32.1 | 5.8 ± 2.6 | Haribo (25.0%) Look-O-Look (12.6%) Lutti (12.5%) | 98.6% | 9.1% |
Crisps and snacks | 213 | 3.9 ± 4.8 | 0.59 ± 0.56 | Croky (47.4%) Lorenz (17.4%) Carrefour (6.1%) Snack day (6.1%) | 98.1% | 22.5% |
Sweet biscuits | 1165 | 21.2 ± 11.7 | 1.93 ± 0.94 | Lu (21.0%) Lotus (12.4%) Sondey (10.8%) | 98.5% | 3.1% |