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Table 8 Overview of types of foods and brands available at the high prominent locations across supermarkets in Flanders, 2022

From: Unhealthy food availability, prominence and promotion in a representative sample of supermarkets in Flanders (Belgium): a detailed assessment

Location

% of products that are food

% of products that are alcohol

% of foods that are ultra-processed

% of foods (excl alcohol) by category according to the

WHO Europe nutrient profile classification

% of foods (excl alcohol) by brand

Endcap front*

4347 (43.9%)

1086 (10.7%)

3137 (30.5%)

72.2% of total foods

Chocolate and sugar confectionery 9.44

Sugar sweetened beverages6.77

Cakes, sweet biscuits and pastries2.81

Processed meat, poultry, fish, meat replacements2.08

Energy drinks2.04

Savoury snacks (including salted nuts)1.75

Waters, flavoured waters, coffee, tea1.60

Processed fruit, vegetables and legumes1.35

Sauces, dips and dressings1.29

Milk drinks1.10

Verstegen9.06

Carrefour4.77

Ranobo 2.86

Coca-cola2.76

Boni 2.62

Ducros 2.24

Monster 2.21

Look-O-Look2.16

Dolce gusto1.77

Rabeko zero1.72

Endcap back**

4662 (52.1%)

746 (8.3%)

2725 (30.2%)

58.5% of total foods

Sugar sweetened beverages7.22

Chocolate and sugar confectionery 5.92

Waters, flavoured waters, coffee, tea4.10

Processed meat, poultry, fish, meat replacements3.60

Cakes, sweet biscuits and pastries2.78

ND2.69

Savoury snacks (including salted nuts)2.53

Sauces, dips and dressings2.14

Cheeses2.11

Processed fruit, vegetables and legumes1.80

Verstegen4.90

Ducros 3.45

Damhert3.34

Delhaize 3.31

Carrefour3.12

Boni 2.24

Nutribel 2.24

Brets 2.02

Lipton 1.83

Nuts, fruits ´n more 1.61

Check-outs***

5742 (80.5%)

113 (1.6%)

5600 (78.2%)

97.5% of total foods

Chocolate and sugar confectionery 71.33

Cakes, sweet biscuits and pastries1.87

Processed fruit, vegetables and legumes1.54

Savoury snacks (including salted nuts)1.22

Processed meat, poultry, fish, meat replacements0.70

Sugar sweetened beverages0.63

Energy drinks0.54

Unsalted nuts0.21

Ready-made & convenience foods and composite dishes 0.15

Waters, flavoured waters, coffee, tea0.13

Mentos 20.78

Stimorol 8.27

Ricola 7.75

Frisk 6.64

Jet gum 5.82

Haribo 4.30

Kinder 3.87

Tic-tac 2.75

Freedent2.34

Fresh life1.84

  1. *146 of 10279 products were not analyzed due to blurry picture of because of wrong location
  2. **72 of 9021 products were not analyzed due to blurry picture of because of wrong location
  3. ***26 of 7160 products were not analyzed due to blurry picture of because of wrong location