Loss-framed non-humorous | Loss-framed humorous | Gain-framed non-humorous | Gain-framed humorous | p | |||
---|---|---|---|---|---|---|---|
Tone (T) | Frame (F) | F × T | |||||
【Smoking cessation】 | |||||||
Humor perception | 2.30 (0.90) | 2.53 (0.97) | 2.33 (0.99) | 2.55 (1.00) | 0.001 | 0.770 | 0.942 |
Comprehensibility | 3.50 (1.04) | 3.49 (1.01) | 3.58 (1.01) | 3.28 (1.02) | 0.027 | 0.367 | 0.045 |
Overall score | 0.02 (1.43) | -0.07 (1.25) | -0.01 (1.40) | -0.55 (1.37) | 0.001 | 0.009 | 0.020 |
Persuasiveness | 2.95 (0.84) | 2.85 (0.82) | 2.86 (0.87) | 2.49 (0.84) | < 0.001 | < 0.001 | 0.020 |
Resistance | 2.93 (0.86) | 2.92 (0.71) | 2.87 (0.82) | 3.03 (0.86) | 0.197 | 0.667 | 0.143 |
【Physical activity】 | |||||||
Humor perception | 2.41 (0.93) | 2.69 (1.01) | 2.62 (0.97) | 3.06 (0.98) | < 0.001 | < 0.001 | 0.231 |
Comprehensibility | 3.72 (0.94) | 3.37 (1.03) | 3.64 (1.01) | 3.47 (1.03) | < 0.001 | 0.859 | 0.215 |
Overall score | 0.65 (1.33) | 0.12 (1.42) | 0.67 (1.35) | 0.36 (1.50) | < 0.001 | 0.171 | 0.262 |
Persuasiveness | 3.14 (0.75) | 2.90 (0.90) | 3.13 (0.80) | 2.92 (0.89) | < 0.001 | 0.997 | 0.856 |
Resistance | 2.49 (0.82) | 2.79 (0.86) | 2.45 (0.80) | 2.55 (0.86) | < 0.001 | 0.022 | 0.090 |