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Table 2 Main ideal types expected in three approaches to vaccination campaigning

From: Evidence-based campaigning

Principal group involved Approach to vaccination campaigning Main ideal types expected
Health departments; medical profession Policy based on expert endorsement; inducements for parents Publicity
Valuing
Endorsement
Rewards
Penalties
SAVN Attacking vaccination critics Censorship
Devaluing
Discrediting
Researchers Engagement with parents Valuing
Arguments for