Table 2 Main ideal types expected in three approaches to vaccination campaigning
Principal group involved | Approach to vaccination campaigning | Main ideal types expected |
|---|---|---|
Health departments; medical profession | Policy based on expert endorsement; inducements for parents | Publicity Valuing Endorsement Rewards Penalties |
SAVN | Attacking vaccination critics | Censorship Devaluing Discrediting |
Researchers | Engagement with parents | Valuing Arguments for |