Table 3 Quotes illustrating the presence of ideal campaigning types in the submission by the Australian Medical Association [35]
Category | Positive approach | Negative approach |
|---|---|---|
Information | ||
Attitude | ||
Arguments | Arguments for: Herd immunity “provides additional protections in terms of decreasing the prevalence and circulation of disease …” (p. 1) | Arguments against: “The Bill does not mandate childhood immunisation.” (p. 3) |
Authorities | Endorsement: “The Australian Medical Association (AMA) is a strong supporter of routine infant and child immunisation.” (p. 1) | |
Incentives | Rewards: “Vaccination delivered according to the Immunisation Schedule is free for families.” (p. 3) | Penalties: “The AMA supports the removal of [conscientious exemption] as a measure to increase childhood immunisation rates.” (p. 2) |