Table 4 Quotes illustrating the presence of ideal campaigning types in the submission by Stop the Australian (anti) Vaccination Network [36]
Category | Positive approach | Negative approach |
|---|---|---|
Information | ||
Attitude | Devaluing: “… anti-vaccination advocacy on the part of people who have no regard for the truth or the health of their communities.” (p. 2) | |
Arguments | Arguments for: “All our citizens deserve protection from vaccine preventable disease.” (p. 4) | Arguments against: “Every piece of legislation presented so far to promote vaccination has at some time been accused of limiting freedom of speech …” (p. 5) |
Authorities | Discrediting: “The AVN has not ceased operating and continues to attempt to mislead the public and legislators.” (p. 9) | |
Incentives | Penalties: “SAVN supports the removal of the ‘conscientious objection’ clause.” (p. 5) |