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Table 5 Quotes illustrating the presence of ideal campaigning types in the submission by researchers Leask and Wiley [37]

From: Evidence-based campaigning

Category Positive approach Negative approach
Information   
Attitude Valuing: “Quality engagement with a health professional is a much more ethical and satisfactory way to approach non-vaccinators than monetary sanctions.” (p. 4)  
Arguments Arguments for: “All Australians have a responsibility to protect the vulnerable.” (p. 1)  
Authorities Endorsement: “… vaccination is well supported by research …” (p. 1)  
Incentives