Table 2 Healthiness and power of food promotions in circulars across supermarket chains
From: The nature of food promotions over one year in circulars from leading Belgian supermarket chains
Delhaize | Colruyt | CarrefourHM | CarrefourM | Lidl | Aldi | |
|---|---|---|---|---|---|---|
Entire circular | ||||||
%Promotional characters | 7.8 | 0.7 | 6.4 | 9.3 | 6.6 | 4.0 |
%Premium offers | 41.9 | 1.6 | 38.6 | 31.1 | 10.1 | 2.4 |
% fresh fruit and vegetable promotions | 6.8 | 3.9 | 7.9 | 9.9 | 9.5 | 17.5 |
% promotions for ultra-processed foods | 52.1 | 61.6 | 48.4 | 45.7 | 42.9 | 59.6 |
Front cover circular | ||||||
% promotions on front | 5.6 | 1.9 | 1.5 | 10.5 | 5.5 | 2.7 |
% fresh fruit and vegetable promotions | 24.3 | 12.5 | 21.3 | 20.5 | 24.5 | 40.8 |
% promotions for ultra-processed foods | 10.3 | 72.2 | 36.2 | 19.0 | 19.4 | 36.7 |