Table 2 Description of maternal health service utilization, January 2019-September 2020, Northwest Ethiopia (Intervention (n) = 507, Control (n) = 555)

Institutional Delivery

55.5

< 0.0001

 Yes

403

79.5

323

58.2

 No

104

20.5

232

41.8

Antenatal Care four Visit

135.9

< 0.0001

 Yes

432

85.2

287

51.7

 No

75

14.8

268

48.3

Month of the first ANC Initiation

0.98

0.32

 ≤ 16 weeks of gestation

193

35.1

162

32.1

 > 16 weeks of gestation

359

65.0

343

67.9

 Arranged emergency transport (yes)

290

57.2

342

61.6

2.15

0.14

 Personal saving and how to access them (yes)

258

50.9

297

53.5

0.73

0.39

 Arranged emergency funds (yes)

272

53.6

279

50.3

1.21

0.27

 Identify place of delivery/skilled attendant (yes)

214

42.2

181

32.6

10.44

0.001

 Knows who the blood donor is (yes)

236

46.5

265

47.7

0.15

0.69

 Severe headache (yes)

473

93.2

522

94.1

0.26

0.61

 Vaginal bleeding (yes)

356

70.2

299

53.9

29.94

< 0.0001

 Convulsion (yes)

240

47.3

271

48.8

0.24

0.63

 High Fever (yes)

235

46.4

281

50.6

1.94

0.16

 Loss of Consciousness (yes)

244

48.1

245

44.1

1.69

0.19

 Retained Placenta (yes)

224

44.2

212

38.2

3.91

0.04

 Prolonged labor (yes)

254

50.1

299

53.9

1.51

0.23

 Provided advise/support to deliver at health facilities (yes)

356

70.2

321

57.8

1.17

0.28

 Help to get emergency transport during labor (yes)

321

63.3

368

66.3

3.64

0.05

 Accompany during labor (yes)

292

57.6

328

59.1

1.47

0.22

 Help to care my baby (yes)

402

79.3

358

64.5

24.91

< 0.0001

 Help to attend post-natal visits (yes)

261

51.5

294

52.9

1.22

0.27

Level of Social Support

3.10

0.07

 Good

344

67.9

404

72.8

 Poor

163

32.1

151

27.2

Influence of Significant others

9.22

0.002

 Yes

60

11.8

36

6.5

 No

447

88.2

519

93.5