From: The association of adolescent e-cigarette harm perception to advertising exposure and marketing type
Variable | Unweighted N (%) | Weighted N (%) |
---|---|---|
Newspaper | Â | Â |
Harmfulness of nicotine | ||
Not at all | 27 (1.8) | 56,650 (2.0) |
Slightly | 114 (7.6) | 218,572 (7.8) |
Somewhat | 345 (23.2) | 636,325 (22.7) |
Very | 437 (29.4) | 833,492 (29.8) |
Extremely | 564 (37.9) | 1,054,044 (37.7) |
Overall harmfulness of e-cigarette | ||
No harm | 33 (2.2) | 61,574 (2.2) |
Little harm | 197 (13.3) | 388,634 (13.9) |
Some harm | 494 (33.3) | 923,160 (33.0) |
A lot of harm | 761 (51.2) | 1,424,404 (50.9) |
Harm in ENDS vs. CIGS | ||
Less harmful | 435 (29.4) | 819,362 (29.4) |
About the same | 855 (57.8) | 1,615,997 (58.0) |
A lot of harm | 190 (12.8) | 350,171 (12.6) |
Billboard | Â | Â |
Harmfulness of nicotine | ||
Not at all | 33 (1.6) | 55,358 (1.4) |
Slightly | 131 (6.2) | 254,318 (6.5) |
Somewhat | 492 (23.1) | 887,106 (22.5) |
Very | 609 (28.6) | 1,149,091 (29.2) |
Extremely | 861 (40.5) | 1,591,467 (40.4) |
Overall harmfulness of e-cigarette | ||
No harm | 40 (1.9) | 67,433 (1.7) |
Little harm | 232 (10.9) | 434,828 (11.1) |
Some harm | 716 (33.7) | 1,319,481 (33.5) |
A lot of harm | 1136 (53.5) | 2,112,497 (53.7) |
Harm in ENDS vs. CIGS | ||
Less harmful | 566 (26.7) | 1,084,318 (27.6) |
About the same | 1306 (61.6) | 2,391,732 (60.9) |
A lot of harm | 248 (11.7) | 454,304 (11.6) |
Radio | Â | Â |
Harmfulness of nicotine | ||
Not at all | 31 (3.2) | 46,361 (2.6) |
Slightly | 71 (7.2) | 140,359 (7.8) |
Somewhat | 240 (24.4) | 429,542 (24.0) |
Very | 261 (26.5) | 479,788 (26.8) |
Extremely | 381 (38.7) | 693,613 (38.8) |
Overall harmfulness of e-cigarette | ||
No harm | 31 (3.1) | 57,132 (3.2) |
Little harm | 127 (12.9) | 233,820 (13.0) |
Some harm | 305 (30.9) | 557,413 (31.0) |
A lot of harm | 525 (53.1) | 951,541 (52.9) |
Harm in ENDS vs. CIGS | ||
Less harmful | 218 (22.1) | 409,626 (22.8) |
About the same | 614 (62.3) | 1,119,477 (62.4) |
A lot of harm | 154 (15.6) | 266,187 (14.8) |
Television | Â | Â |
Harmfulness of nicotine | ||
Not at all | 43 (1.9) | 72,040 (1.7) |
Slightly | 144 (6.2) | 277,395 (6.4) |
Somewhat | 537 (23.2) | 1,002,990 (23.2) |
Very | 657 (28.4) | 1,216,562 (28.2) |
Extremely | 931 (40.3) | 1,749,651 (40.5) |
Overall harmfulness of e-cigarette | ||
No harm | 53 (2.3) | 101,649 (2.3) |
Little harm | 269 (11.6) | 504,151 (11.6) |
Some harm | 747 (32.2) | 1,369,363 (31.6) |
A lot of harm | 1249 (53.9) | 2,356,451 (54.4) |
Harm in ENDS vs. CIGS | ||
Less harmful | 501 (21.7) | 980,522 (22.7) |
About the same | 1462 (63.2) | 2,717,059 (62.9) |
A lot of harm | 349 (15.1) | 624,491 (14.4) |
Social Media | Â | Â |
Harmfulness of nicotine | ||
Not at all | 55 (2.0) | 106,670 (2.1) |
Slightly | 219 (8.1) | 425,580 (8.4) |
Somewhat | 682 (25.2) | 1,262,363 (24.8) |
Very | 777 (28.7) | 1,484,858 (29.2) |
Extremely | 971 (35.9) | 1,805,626 (35.5) |
Overall harmfulness of e-cigarette | ||
No harm | 58 (2.1) | 105,854 (2.1) |
Little harm | 375 (13.9) | 731,855 (14.4) |
Some harm | 996 (36.8) | 1,872,869 (36.8) |
A lot of harm | 1277 (47.2) | 2,375,434 (46.7) |
Harm in ENDS vs. CIGS | ||
Less harmful | Â | Â |
About the same | Â | Â |
A lot of harm | Â | Â |