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Table 4 Linear regression predicting e-cigarette harm perceptions from viewing various types e-cigarette advertisement (without adjustment for covariates)

From: The association of adolescent e-cigarette harm perception to advertising exposure and marketing type

Advertisement Type

B [95% CI]

p-value

Newspaper

-0.035 [-0.162, -0.053]

<0.001

Billboard

-0.014 [-0.084, 0.010]

0.123

Radio

-0.012 [-0.112, 0.019]

0.163

Television

0.005 [-0.033, 0.058]

0.588

Social media

-0.088 [-0.257, -0.172]

<0.001