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Table 3 Comparisons of the 3 different design posters in the Survey1

From: Effectiveness of using humor appeal in health promotion materials: evidence from an experimental study in Japan

 

Non-humorous

Loss-framed humorous

Gain-framed humorous

p

【Advance care planning】

 Humor perception

2.27 (0.87)

2.37 (0.88)

3.03 (1.14)

 < 0.001

 Comprehensibility

2.63 (1.04)

2.93 (1.04)

3.09 (0.96)

 < 0.001

 Overall score

-0.31 (1.30)

-0.10 (1.29)

0.10 (1.33)

0.007

 Persuasiveness

2.49 (0.88)

2.67 (0.83)

2.79 (0.79)

0.002

 Resistance

2.80 (0.82)

2.77 (0.74)

2.69 (0.71)

0.326

【Cancer screening】

 Humor perception

2.13 (0.81)

2.51 (0.94)

2.41 (0.94)

 < 0.001

 Comprehensibility

3.64 (0.97)

3.62 (0.94)

3.33 (1.05)

0.002

 Overall score

0.77 (1.32)

0.63 (1.37)

0.36 (1.43)

0.011

 Persuasiveness

3.15 (0.87)

3.03 (0.89)

2.88 (0.92)

0.012

 Resistance

2.38 (0.79)

2.40 (0.80)

2.52 (0.85)

0.168

【Donor registry】

 Humor perception

1.83 (0.81)

2.31 (0.84)

2.68 (1.04)

 < 0.001

 Comprehensibility

3.56 (1.00)

3.07 (1.15)

3.11 (1.10)

 < 0.001

 Overall score

0.62 (1.20)

0.00 (1.22)

-0.12 (1.29)

 < 0.001

 Persuasiveness

2.98 (0.77)

2.69 (0.81)

2.53 (0.83)

 < 0.001

 Resistance

2.36 (0.77)

2.69 (0.78)

2.65 (0.81)

 < 0.001

  1. Values are mean (SD)
  2. Humor perception was determined as the average of funny and amusing scores, which were rated on a scale of 1 (not at all) to 5 (extremely)
  3. Comprehensibility was rated on a scale of 1 (strongly disagree) to 5 (strongly agree)
  4. Overall score was the difference between persuasiveness and resistance scores, which were calculated as the average of the scale items scored on a 1-to-5 point Likert scale