Table 5 Comparisons of the 4 different design posters in the Survey2

【Smoking cessation】

 Humor perception

2.30 (0.90)

2.53 (0.97)

2.33 (0.99)

2.55 (1.00)

0.001

0.770

0.942

 Comprehensibility

3.50 (1.04)

3.49 (1.01)

3.58 (1.01)

3.28 (1.02)

0.027

0.367

0.045

 Overall score

0.02 (1.43)

-0.07 (1.25)

-0.01 (1.40)

-0.55 (1.37)

0.001

0.009

0.020

  Persuasiveness

2.95 (0.84)

2.85 (0.82)

2.86 (0.87)

2.49 (0.84)

 < 0.001

 < 0.001

0.020

  Resistance

2.93 (0.86)

2.92 (0.71)

2.87 (0.82)

3.03 (0.86)

0.197

0.667

0.143

【Physical activity】

 Humor perception

2.41 (0.93)

2.69 (1.01)

2.62 (0.97)

3.06 (0.98)

 < 0.001

 < 0.001

0.231

 Comprehensibility

3.72 (0.94)

3.37 (1.03)

3.64 (1.01)

3.47 (1.03)

 < 0.001

0.859

0.215

 Overall score

0.65 (1.33)

0.12 (1.42)

0.67 (1.35)

0.36 (1.50)

 < 0.001

0.171

0.262

  Persuasiveness

3.14 (0.75)

2.90 (0.90)

3.13 (0.80)

2.92 (0.89)

 < 0.001

0.997

0.856

  Resistance

2.49 (0.82)

2.79 (0.86)

2.45 (0.80)

2.55 (0.86)

 < 0.001

0.022

0.090