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Use of health promotion manga to encourage physical activity and healthy eating in Japanese patients with metabolic syndrome: a case study



The present case study investigated the feasibility of using manga (Japanese-style comic books) to promote physical activity and healthy eating behavior in Japanese patients with metabolic syndrome.


A one-arm pre-post intervention was conducted in a Japanese suburban community. Twenty participants with a diagnosis of metabolic syndrome were recruited via health checkups. Health promotion manga were developed by the researcher, a publishing specialist, and a professional illustrator. We measured participants’ self-reported physical activity, eating behavior, and psychological readiness to change toward engaging in healthy behavior.


At 1 month after the intervention there were no significant differences in physical activity scores, but small positive changes in vigorous (R2 = 0.02) and moderate (R2 = 0.01) physical activity scores were observed. Total healthy eating behavior scores were significantly improved (p < 0.05, R2 = 0.47). In addition, participants reported positive change in psychological readiness, such as increased intention to engage in healthy behavior, enhanced self-efficacy, and benefits of using manga.


This study demonstrates that manga interventions have potential to encourage healthy eating in patients with metabolic syndrome.

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Metabolic syndrome and non-communicable diseases are serious health concerns globally [1] and in Japan [2]. Developing a healthy lifestyle, especially physical activity and healthy eating behavior, contribute to prevention of disease and health promotion [3, 4]. However, increasing knowledge, improving attitudes, and promoting behavior change in high-risk populations that lack self-efficacy and health literacy is difficult because of the low priority given to behavior change by those who lack self efficacy and health literacy [5].

Entertainment education is potentially an effective way to provide health information to high-risk populations [6, 7]. Entertainment education is defined as a purposeful communication strategy that provides educational information intended to increase knowledge and awareness via entertainment media, such as radio, television, popular music, films, digital games, and comics [8]. The efficacy of entertainment education has been confirmed, particularly in populations with low health literacy [9]. Several studies demonstrated that manga (Japanese-style comic books) had a positive influence on behavior change interventions in various health promotion setting (e.g., prevention of human immunodeficiency virus, schistosomiasis, lymphatic filariasis, cancer, smoking; and in nutrition education) [10, 11]. Manga interventions are supported by three psychological and behavioral theories: social cognitive theory of modeling characters engaging in health behavior [12]; a narrative or story telling approach to increase acceptability [13, 14]; and a graphic effect to enable sensory understanding [15].

Manga is a significant modern Japanese sub-culture [16, 17]. From a psycho-behavioral theoretical and cultural background, health promotion manga is also potentially acceptable media for high-risk populations with low health literacy in Japan [10]. However, the effectiveness of manga interventions has not been reported in a health promotion intervention in Japan. This case study aimed to confirm the positive influence of health promotion manga focused on increasing physical activity and healthy eating for patients diagnosed with metabolic syndrome.


Study design and participant recruitment

This case study was designed as a one-arm pre-post trial conducted in the local public health center in Tokigawa town, a suburban community in the midland of Saitama Prefecture, Japan, located 60 km northwest of Tokyo [18]. Participants were recruited during a specific health checkup with specific health guidance [19]. This is a mandatory nation-wide health checkup and health guidance to support early detection of risks for metabolic syndrome in people aged 40–75 years in Japan. The checkup aims to identify high-risk populations, and provides motivational counseling to change participants’ unhealthy lifestyles delivered by public health nurses [20]. The target population attended the specific health checkup for measurement of anthropometric indices (i.e., body mass index and abdominal circumference), blood pressure, blood exam (i.e., triglyceride, high density lipoprotein [HDL] and low density lipoprotein cholesterol, and hemoglobin A1c), hepatic function, and urinary examination [21]. After the initial screening, 150 patients were identified and recruited. Local public health nurses invited people at high-risk of metabolic syndrome to participate in this study via face-to-face recruitment. In total, 20 participants (response rate 13%) with a diagnosis of metabolic syndrome met the study inclusion criteria: (1) abdominal circumference of over 85 cm (males) or over 90 cm (females); (2) neutral lipid over 150 mg/dl or HDL cholesterol under 40 mg/dl; (3) blood pressure over 130/85 mmHg; and (4) fasting blood glucose over 110 mg/dl [22]. The exclusion criterion was participants who did not complete the post questionnaire. Twelve participants completed the pre-post questionnaire.

Development of health promotion manga

Manga development was based on the theory of entertainment education, including the social cognitive theory of modeling [12], narrative approaches [13, 14], and graphic effects [15]. In addition, the content was developed using the small change model [23, 24]. Development of the health promotion manga, including illustrations and editing layout, was managed by a publishing company in Japan. The publishing director acted as an intermediary between the first author and the professional illustrator. The first author decided the storyline and images of the main characters.

Figure 1 and Table 1 show the manga and dialogues. The characters were a public health nurse with two clients (male and female). The male client (Mr. Kobayashi) had no health concerns and no intention to engage in a healthy lifestyle, although he has an unhealthy lifestyle. In contrast, the female client (Mrs. Yamada) noticed that she needed to change her lifestyle, but does not understand how to change her lifestyle. The public health nurse, Yoshida, recommends small changes in their present lifestyles (detail of manga was shown in Additional file 1). After drafting a sample illustration for each character, the publishing director and illustrator discussed and modified the character’s concept, body shape, and terms. The total cost of producing the manga (including 500 prints) was almost 2700 USD (300,000 yen).

Fig. 1

Health promotion manga to encourage healthy lifestyle. Showed health promotion manga that present study use to encourage physical activity and healthy eating

Table 1 Health promotion manga dialogue

This study used a behavior change strategy based on the theory that small changes lead to comprehensive behavior change [23, 24]. Recommended health behaviors were selected from previous qualitative research that identified lifestyle behaviors in the healthy Japanese population [25, 26].

As shown in Table 2, descriptive tips for changing participants’ lifestyles were introduced. Topic one included the effect of brisk walking, based on results of a cross sectional study [27]. That study showed physical activity of less than 10-min duration was associated with cardiovascular health outcomes. The second topic was how to set a specific action plan based on previous small change practice literature [28].

Table 2 Tips to encourage behavior change


First, participants completed a questionnaire covering demographic characteristics and self-reported current physical activity and eating behavior. Next, a public health nurse distributed the health promotion manga, and provided instruction for planning at least one small lifestyle change action plan. After 1 month, a questionnaire along with a return envelope was mailed to each participant. After completion of the second questionnaire, the author mailed a personalized letter to each participant (Fig. 2, and Additional file 2) that included a 1-month change of health behavior plan and advice (Additional file 3) to support further improvement of participants’ lifestyles.

Fig. 2

Personalized follow up letter. Showed English version of the personalized follow up letter

Outcome measurement

Primary outcomes were changes in physical activity and healthy eating behavior. Physical activity was measured with the short form of the International Physical Activity Questionnaire (IPAQ) [29]. The IPAQ short form has acceptable reliability and validity (Spearman-Brown split half reliability and criterion-related validity via pedometer steps) [30]. Healthy eating behaviors were measured with the Healthy Eating Behavior Index for Japanese (HEBI-J) [26]. The HEBI-J was based on qualitative research among Japanese people that engage in healthy eating. The HEBI-J uses a five-point Likert-type scale ranging from “never” to “very often.” In addition, an index of “Balance,” “Pattern,” “Restriction,” and total scores was formed by combing four items for each factor and all 12 items. The internal validity of the relationship between the HEBI-J and behavior change stage for healthy eating was confirmed (balance: r = .64, p ≤ .01; pattern: r = .48, p ≤ .01; restriction: r = .35, p ≤ .01) [31]. The factor validity of the scale was tested using confirmatory factor analysis (GFI, .94; AGFI, .90; CFI, .90; RMSEA, .08; SRMR, .53). In addition, reliability was evaluated using Cronbach’s alpha coefficients (balance, .84; pattern, .63; restriction, .79) and split-half reliability analysis (r = .80, p ≤ .01).

Secondary outcomes were perceived health benefits from participating in the manga trial. After the 1-month trial, participants were administered an additional free-description questionnaire. Participants were asked, “Please tell us your impression of participating in the manga health promotion trial.” Participants were also asked if they had conducted an action plan, with a (free-description) question: “What kind of action plan did you make at the start of health promotion practice?”

Data analysis

The primary outcomes (changes in physical activity and healthy eating) were confirmed via a linear mixed model. Effect sizes (R2) were calculated to identify the effectiveness of participants’ current practice [32]. Effect sizes were assessed as 0.01 = small, 0.09 = medium, and 0.25 = large [33]. Statistical analyses of quantitative data were conducted with SPSS version 24 (IBM Japan, Tokyo, Japan) and R version 3.3.1.

For the secondary outcome analysis, self-reported positive change following the manga trial were coded and summarized using a thematic analysis process [34]. Thematic analysis is a well-established qualitative method to understand a psychological phenomenon. Retrieved qualitative data were analyzed in four processes: (1) reviewing and becoming familiar with the qualitative data provided by the participants; (2) identifying codes and assigning the relevant description for each code; (3) considering the themes from classifying codes; and (4) reviewing and reconfirming the themes. Construction of a thematic map was not possible in this study because qualitative descriptive data were insufficient to constrict a hypothetical model. Specific action plans retrieved from responses to the free-description question were also summarized according to the thematic analysis.


Participants’ characteristics

Table 3 shows participants’ demographic characteristics. In total, 67% of participants were female (n = 8). Participants’ mean age was 62.1 years (standard deviation [SD] = 7.7), with a range of 47–73 years. Three participants were employed full-time, two were part-time employees, six were housewives, and one was unemployed. All participants set specific action plans involving one to three actions. An equal number of participants set physical activity plans and healthy eating plans (both n = 7). Three participants planned to improve both physical activity and eating behavior. Only one participant focused on body weight (i.e., planned to monitor their own weight).

Table 3 Participants’ characteristics

Changes in primary outcomes

As shown in Table 4, there were no significant positive changes in physical activity. Slight changes in vigorous, moderate, and moderate-vigorous physical activity scores were observed with small effect sizes (R2 = 0.02, 0.01, and 0.02, respectively), although these changes did not reach statistical significance.

Table 4 Changes in physical activity and eating behavior

For healthy eating behaviors, total healthy eating scores showed a significant increase (p < 0.05, R2 = 0.47). Medium effect sizes were observed for Balance (R2 = 0.09) and Pattern (R2 = 0.16), although the differences were not significant.

Secondary outcomes

Psychological changes were observed for nine participants (age: M = 61.33, SD = 7.67; gender: male = 3, female = 6). Table 5 displays the thematic analysis. Eight codes and three themes were identified. Theme 1 reflected “strengthening the antecedent factors of actions” (improvement in intention of carrying out actions, recognizing and understanding the importance of actions, awareness of the importance of changes in actions, and enhanced self-efficacy for carrying out actions). Theme 2 represented “the benefits of using manga or comic strips” (content comprehension aided by pictures, sensory understanding). Theme 3 encompassed “requests for information” (information on calories burnt and specifying expectations regarding results using numbers).

Table 5 Participants’ feedback on the manga health promotion intervention


This case study aimed to confirm the feasibility of a manga intervention to promote physical activity and healthy eating. The analysis of primary outcomes showed a significant positive change in healthy eating behaviors. However, physical activity showed negative changes post-test. A previous meta-analysis of behavior change interventions for physical activity and nutrition education reported equal effect sizes [35]. Season bias and a ceiling effect might explain why there was no change or decrease in physical activity. The present intervention was conducted in July, according to the circumstances of the intervention community. In July, temperatures soared to 38–39 °C in the intervention area [36]. Previous research indicated general physical activity levels increased from spring to summertime (April to August), although high temperature resulted in decreased physical activity [37]. In addition, five participants exceeded the World Health Organization recommendation of moderate-vigorous physical activity for 150 min per day [38] at baseline (i.e., a ceiling effect was observed). Participants in this study seemed to show high interest in health promotion and engaging in daily physical activity, although they had metabolic syndrome. Therefore, these results indicate the primary risk factor in the present participants was unhealthy eating behavior.

The secondary outcome analysis indicated that using manga contributed to improving awareness, understanding of the importance of health promotion, and increasing self-efficacy and intention to change unhealthy behaviors. These findings are consistent with previous qualitative research. Previous study reported psychological advantages of using health promotion manga, including a sense of resonance, reassurance, empathy, companionship, and captivation [39]. Although the positive impact of health promotion manga on actual behavior change was limited, manga interventions appear to have a positive effect on psychological readiness.

This study had several limitations. First, recruitment was conducted on a voluntary basis. Participants had already achieved guideline recommendations for physical activity. Therefore, selection bias might have influenced the results. Second, seasonal bias might have influenced the study results. Future interventions should avoid the summer season. Third, the present study only involved a 1-month trial. Therefore, we did not consider long-term effects. Fourth, previous studies demonstrated the existence of a psychological mediator in engaging in health behavior in entertainment education, such as identification, reassurance, and self-awareness [6]. The present study also observed psychological variables, such as comprehension based on graphic effects and sensory understanding. However, we did not consider the mediator effect of psychological variables in engaging in health behavior.


Despite several limitations, the present findings contribute to facilitating the use of manga in health promotion in Japan. Further study is needed to identify psychological mediators and their effect in manga health promotion interventions [14]. In addition, randomized control trials are needed to confirm the impact of health promotion manga on health behavior change and health outcomes [10].

Few studies have reported actual effects of manga interventions in patient education [10]. Further randomized controlled trials, systematic reviews, and meta-analyses are necessary to demonstrate the advantage of manga compared with existing treatment.

In the practical healthcare setting, financial support to produce manga is a barrier to manga-based interventions [40]. Cooperation of university/research institute researchers and health practitioners is necessary. In addition, recruitment of participants with low health literacy or low intention to change their unhealthy lifestyle is a serious concern. Using incentives and providing follow-up or tailored programs may increase the recruitment rate and adherence to interventions [41].



Adjusted Goodness-of-Fit Index


Comparative Fit Index


Confidence Interval


Goodness-of-Fit Index


High Density Lipoprotein


Healthy Eating Behavior Index for Japanese


International Physical Activity Questionnaire


Moderate-Vigorous Physical Activity; Physical activity scores calculated by minutes per week


Physical Activity


Root Mean Square Error of Approximation


Standard Error


Standardized Root Mean Square Residual


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The authors deeply appreciate Satomi Tokushige for drawing the health promotion manga, and Takashi Iino (Sun Life Kikaku Publisher) for organizing and progressing manga development. In addition, we are grateful to Mariko Yoshizawa, Takamitsu Yoshida, Harumi Okamoto, and Kiyoshi Yamaguchi (Tokigawa town public health center) for their support in progressing the intervention. We thank Audrey Holmes, MA, from Edanz Group (, and Ying-Hua Lee for editing a draft of this manuscript.


This study was supported by JSPS KAKENHI [grant number JP16K16579] and Research grant of Sasakawa Sports Foundation [130B2–008].

Availability of data and materials

Present study data sets are available from Takashi Shimazaki on request.

Author information




TS, and KT conducted health promotion intervention and research plan. TS and MM were involved in collection of quantitative data and analysis. TS and MI organized qualitative research plan and analysis. Draft manuscript was written by TS. All authors confirmed finalized manuscript and approved to submit.

Corresponding author

Correspondence to Takashi Shimazaki.

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Authors’ information

Takashi Shimazaki: Takashi Shimazaki received his PhD from the Graduate School of Human Sciences, Waseda University (Tokyo, Japan), in 2014. He then joined the Faculty of Human Sciences, Department of Health Science and Social Welfare, Waseda University, in 2014, as a research associate. From 2017, he was a lecturer in the Department of Health & Physical Education, Faculty of Humanities, Sophia University (Tokyo). His recent work has focused on health behavior change interventions in suburban Japanese communities.

Munehiro Matsushita: Munehiro Matsushita received his PhD from the Graduate School of Sport Sciences, Waseda University (Tokyo, Japan), in 2015. He then joined the Faculty of Sport Sciences, Waseda University, in 2015, as a research associate. From 2017, he was an assistant professor in the Department of Physical Education,Tokai University, (Hiratsuka-shi, Kanagawa, Japan). His recent work has focused on relationships between socioeconomic position and engagement in physical activity.

Misa Iio: Misa Iio received her PhD from the Graduate School of Sport Sciences, Waseda University (Tokyo, Japan), in 2013. She then joined the College of Nursing, Kanto Gakuin University (Yokohama, Kanagawa, Japan), in 2014, as an assistant professor. Her recent work has focused on patient education for children with asthma.

Koji Takenaka: Koji Takenaka is a professor of health psychology at Waseda University (Tokyo, Japan). He received his EdD from Boston University in 1990 and PhD from Kyushu University (Fukuoka, Japan) in 2011. He worked at Kwansei Gakuin University (Nishinomiya, Hyogo, Japan) in 1976–1990, and Okayama University (Okayama, Japan) in 1995–1995 before taking up his most recent position. His recent work has focused on mental health promotion.

Ethics approval and consent to participate

All study procedures followed the ethical principles for medical research involving human subjects in the Declaration of Helsinki and Human Ethics Committee of Waseda University. Participants were informed that personal data would only be used for research purposes and would be kept confidential. Signed informed consent for participate evaluation program and publication of the results was obtained from all participants.

Competing interests

The authors declare that they have no competing interests.

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Additional files

Additional file 1:

Health promotion manga. (PDF 3263 kb)

Additional file 2:

Personalized letter. (PDF 2462 kb)

Additional file 3:

Feedback messages. (PDF 6265 kb)

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Shimazaki, T., Matsushita, M., Iio, M. et al. Use of health promotion manga to encourage physical activity and healthy eating in Japanese patients with metabolic syndrome: a case study. Arch Public Health 76, 26 (2018).

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  • Physical activity
  • Eating behavior
  • Manga
  • Metabolic syndrome